Dennis Erokan - Alliance Director

Areas of Expertise include: Sales & Marketing   


Dennis Erokan brings over 25 years of business and information industry experience to the Alliance of Chief Executives. Dennis was the publisher and editor-in-chief of BAM Magazine since its inception in January 1976 through June 1999. BAM was the first magazine distributed free at retail outlets throughout California. This innovation drastically reduced the capitalization needed to launch a new publication, and the distribution method is now considered a viable way to distribute magazines. In its first year, BAM was the fastest growing publication in the country and later, won four Maggie Awards from the Western Publishers Association. Dennis also founded the BAM Network, aggregating music magazines around the country to have a circulation of well over 500,000 copies. 

Dennis helped start and publish The MIX, the recording studio magazine in 1977. In a competitive situation with four other publications already in the field, it became (and still is) the largest in terms of advertising sales and circulation. Erokan sold the magazine in 1979.   Subsequently, it was sold to Intertech Publishing for $40 million. 

Dennis started MicroTimes in 1984.  This publication, which began as an insert in BAM Magazine, became the nation’s largest regional computer magazine. It became a fixture in Silicon Valley and Los Angeles in the 1980s and 1990s, winning two Maggie Awards. When it was sold for $21 million in 1996, its gross revenue was $12 million a year, with a circulation of over 200,000. Dennis has also published/edited the Seattle Rocket, Drive! Magazine, Western MicroMarket, San Francisco Downtown, Home Improvement and Design, and ThisWeek Magazine.

In 1978, Dennis founded the Bay Area Music Awards (“the Bammies”) and has been the Executive Producer ever since. This show, held at the Civic Auditorium, San Francisco with six thousand paying customers, is broadcast, locally, on KGO Radio and WB/TV 20. Its primary goal is to recognize achievement by local musicians and raise money for charities. This internationally recognized event has raised hundreds of thousands of dollars.

Dennis has served on the founding Board of Directors of The National Academy of Songwriters, Los Angeles. He also served on the board of the Blue Bear School of Music, San Francisco. He is the president of the Center Stage Ticket Foundation, which annually distributes tickets for sporting, educational and cultural events to underprivileged children and adults throughout Northern California.  He is also a member of the Board of The Diablo Regional Arts Association.

Dennis and his wife, Lori, have four children.  They live in Lafayette.