Patrick Renvoise, Co-Founder, SalesBrain
Date: Friday, October 19, 2018
Location: San Ramon
Patrick Renvoise co-founded SalesBrain in 2002 and served as Chief Persuasion Officer. SalesBrain, the world’s first neuromarketing agency, uses neuroscience discoveries to radically transform sales and marketing performance by targeting the decision making part of a customer’s brain: their primal, unconscious brain. He has three passions in life: the science of persuasion, marketing and the human brain. Prior to starting SalesBrain, Patrick marketed complex, multi-million super-computers first with Silicon Graphics then with LinuxCare. After two years of research, he developed the first 100% science-based persuasion model NeuroMAP™. This unique, scientific yet easy to apply persuasion model was first published in Patrick’s book NeuroMarketing: Understanding the Buy Buttons in Your Customers’ Brain. Patrick’s second book: The Persuasion Code: How NeuroMarketing can help you Persuade Anyone, Anywhere, Anytime was published in September 2018.