Greg Malin Talks About Boosting Wellness in Real Estate

August 02, 2018

Six questions for Gregory Malin

CEO and Co-Founder, Troon Pacific Inc.

HQ: San Francisco

What it does: Real estate development with an emphasis on sustainable design and wellness. Troon Pacific has affiliated company offices in Scottsdale, Arizona, and Oslo, Norway, together managing investments and development projects with values in excess of $800 million.

Founders: Charlot Malin and Gregory Malin

Background: Gregory Malin’s interests in real estate stretch back to when he was in high school and fell in love with photography. He started his first real estate services company when he was still studying business economics at UCLA. In 1999, he started Troon Pacific with his late wife.

Employees: 20

Growth since 2015: 240 percent

How do you see contemporary design fitting into San Francisco’s Victorian-lined streets?  What we’re doing is trying to make something timeless, and so we’re focusing on the way people use their homes. So open floor plans, and we try to put conduit so future technologies can be incorporated. We try not to be so modern that we’re not comfortable and so traditional that we’re not comfortable.

What’s your biggest challenges as a company today?  One of the bigger challenges that we have to deal with is the entitlement process in San Francisco. I know there are great strides being made, but it really does add to cost of construction. The second thing is the cost of construction because of the demand there’s been for new housing. There are only so many sources of subcontractors and laborers, and so we’ve found that our costs of construction have escalated substantially over the past 20 years.

How do wellness and real estate fit together?  A comment that my late wife would say is the greatest luxury in life is your health. We spend 90 percent of our time indoors, so the health of the building can impact your own personal health. So, we think about the health and wellness of our occupants. Wellness is about surrounding ourselves with our gardens, surrounding ourselves with beautiful light and air and quality of water and living in a home that you feel that you can pull away from the stresses of society.  

What’s one thing people can do to improve the sustainability and wellness of their own homes?  One big change people can make in their lives is thinking about the products they select to live around. There’ve been changes where red list chemicals are no longer needed, like flame retardant on furniture inside single-family homes. They can take advantage of those new changes and eliminate red list chemicals from furniture and fixtures and things in their home.

What’s one piece of advice you have for another entrepreneur?  One of the strongest elements of success is focus and vision.

As a business leader, why is it important for you to be civically engaged?  It’s so important to care about the city you live in and work in. San Francisco is such an incredible city that creates these opportunities, and it’s so important not to forget the performing and fine arts institutions that bring these creative energies to us. It’s this spirit of entrepreneurialism that these organizations have that makes San Francisco such a unique place. I would also add that San Francisco is a small enough city that you can make a difference in.